The Remain campaign ads that got away

Posted on 04/08/2016

As the dust settles on a historic period in British politics, the agencies behind the Remain advertising campaign have shared some of their unsuccessful designs and described a “frustrating” process that was “doomed” to fail. Both Saatchi & Saatchi and M&C Saatchi created posters for Remain’s Stronger In campaign ahead of the referendum, in which the UK voted to leave the European Union.

“We never normally release work that we produced on behalf of a client but that hasn’t run,” worldwide chief executive of M&C Saatchi Moray MacLennan told marketing industry magazine Campaign  “But this time is different. We are still emotionally engaged, the issue is – and will remain – of vital importance and it might help to air some of these ideas.”On the release of the rejected posters, MacLennan told Campaign that the advertising scheme fell short due to a lack of direction from the Remain party.

Could the Remain camp have made a stronger case to the public if any of these ads had made the cut? Judge for yourself. To read more click here.